Thursday July 21, 2016
8:00 AM -
8:50 AM
Registration, Networking, Exhibits, & Continental Breakfast
8:50 AM -
9:00 AM
9:00 AM -
9:30 AM
Research: What’s actually working.
  • Speaker
  • Mark Amtower, Founder/Partner, Amtower and Company
  • Abstract

    This introductory presentation will set the stage by educating the audience on what the marketing research says about what we should be doing vs what we are actually doing. You may be shocked.or pleasantly surprised.

9:30 AM -
10:00 AM
10:00 AM -
10:45 AM
Differentiate or Die
  • Speaker
  • Lee Frederiksen, Managing Partner, Hinge Marketing
  • Abstract

    This session will focus on separating yourself, your company and your product from the extremely "noisy" federal marketplace. By effectively differentiating, you gain greater visibility and improve positioning with intended customers.

10:45 AM -
11:00 AM
11:00 AM -
12:00 PM
The New Rules of B2G Social Media Marketing
  • Panel
  • Carl Dickson, Founder, CapturePlanning.com and PropLIBRARY
  • Mark Amtower, Founder/Partner, Amtower and Company
  • Moderator: TBA
  • Abstract

    Social media continues to evolve as a tool for sellers and marketers. Using it effectively requires awareness of the changes and the "New Rules" in that determine success. This session will provide an overview of the current landscape for using social media tools for Business-to-Government marketing, and will provide tools for immediate use.

12:00 PM -
12:45 PM
Lunch - Provided
12:45 PM -
1:45 PM
Engaging Your Customer
  • Panel & Speakers TBA
  • Abstract

    Relationship Driven Marketing & Online Engagement The government is a relationship driven market. People buy from people they know, people they like and people they trust. Methodologies for engagement, connecting with the federal customer in a meaningful way, will be presented. Practical tools for implementation will be provided.

1:45 PM -
2:45 PM
Marketing Your MAC (Multiple Award Contract)
  • Speaker
  • Lisa Pafe, Managing Director, Capture Management, Lohfeld Consulting
  • Abstract

    You've been awarded a GWAC, IDIQ, GSA Schedule or some other contract vehicle. Now what? This session will cover practical tools you can use immediately to drive business to, and through, your contract.

2:45 PM -
3:00 PM
Break/Refreshments/Networking /Exhibits
3:00 PM -
3:15 PM
3:15 PM -
4:00 PM
The Power of Content Marketing
  • Carl Dickson, Founder, CapturePlanning.com and PropLIBRARY
  • Abstract

    This topic may be the most misunderstood, yet most powerful, "new" marketing method. Anything that educates buyers - webinars, blogs, writing for trade publications, recorded seminars, speaking at conferences - essentially becoming the content provider - creates an extremely effective marketing opportunity. Leveraging content at various points of the buying cycle, understanding it's relative weight and importance, how to do it well, and how your content is consumed by your customer base are all key components of this strategy. This session will get you well on your way to effective content marketing.

4:00 PM -
4:30 PM