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Successful Marketing:
Resonating with the Government Buyer
Hear directly from government IT decision-makers and learn how they receive and respond to marketing messages from manufacturers and integrators. Find out what works and what doesn’t. Find out if and how Gen Y buyers differ from the baby-boomers in how they receive information that impacts their buying decisions.
| When |
April 8, 2008 (Tuesday)
4:30 - 7:30 p.m.
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| Where |
The Tower Club Tysons Corner
*The Center of Gravity for Northern Virginia*
8000 Towers Crescent Drive, Suite 1700
Vienna, VA 22182
Phone: 703.761.4250
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| Registration Fee |
$35
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Panelists
- Linda Cureton, CIO, NASA Goddard Space Flight Center
- Jonathan Alboum, Deputy CIO, Food and Nutrition Service, U.S. Department of Agriculture
- Ed Meagher, Deputy CIO, Department of Interior
Moderator
Lisa Dezzutti, President, Market Connections
Who Should Attend
Individuals managing the marketing, communications, and business development activities within organizations selling technology products and services to government will benefit from this discussion.
Agenda
4:30 – 5:30 Registration & Networking
5:30 – 6:30 Panel Discussion, Q&A
6:30 – 7:30 Networking
Steering Committee
Larry Rosenfeld, CEO, Sage Communications
Anne Armstrong, President, 1105 Government Information Group
Joanne Connelly, President & CEO, ConnellyWorks, Inc.
Patrice D’Eramo, Director Marketing, Cisco
David Powell, COO, Federal Business Council
Lisa Dezzutti, President, Market Connections
Lou Anne Brossman, VP Marketing, Liquid Computing
Steve Charles, President, Immix Group
Robert Lohfeld, CEO, Lohfeld Consulting Group, Inc
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